These days, everyone seems to be calling themselves a coach — but they are not all trained the same way, and that matters if you are trying to find the right coach.
1. Some focus on non-directive coaching and have been trained to avoid giving advice.
2. Others specialize in identifying and incentivizing the behaviors associated with successful leadership
3. Some offer organizational expertise.
4. And some have a background in therapy.
When we overlay these models on familiar coaching situations, we see a pattern.
First, a client-centered approach is foundational — creating a safe environment, following the client’s interests, and drawing on their intelligence.
Then, the kind of expertise required depends on the situation. For example:
· If someone’s style is draining morale and killing creativity, they’ll benefit from behavioral coaching — 360 feedback to raise awareness, a clear plan, and accountability.
· If someone is stepping into a much bigger role, we need to ask:
Is their challenge overcoming self-limiting beliefs? Or a need to build new leadership behaviors?
· When the team isn’t performing at its best, it calls for an integrated approach —
Facilitation of a heartfelt mission, structuring team interactions, and coaching the behaviors that drive the mission.
· For a struggling cross-functional relationship, it’s best to start by asking about their shared aspirations, then to work on a behavioral reset, while also considering organizational factors that can be causing the problem.
So- choosing the right coach is a strategic choice. It involves diagnosing the real issue, understanding the specific expertise required, and then matching the two.